Views & landmarks
China Media Group Guanghua Road Office Area
China Media Group Guanghua Road Office Area
This site is the headquarters of China Central Television (CCTV), featuring a 234-meter skyscraper known for its unconventional geometric design. Travelers visit this location primarily to view the architecture from the exterior and to photograph the building's unique structural form, which was completed for the 2008 Beijing Olympics.
Getting There
The office area is located in the Central Business District (CBD). From the city center, it is accessible via the Beijing Subway. Depending on your starting point, the journey typically takes 20 to 40 minutes.
Duration of Visit
Since the primary interest for visitors is the exterior architecture and the surrounding plaza, allow 30 to 60 minutes for a walk-around and photography.
When to Visit
The area is best visited during daylight hours for clear views of the structure, or in the evening when the building is illuminated. Like most landmarks in the CBD, it can get crowded during weekends and public holidays.
Nearby Attractions
The location is situated close to several other landmarks in the business district and historical sites. You can combine this visit with the following:
- China Zun (0.5km)
- China World Trade Center Tower III (0.6km)
- Temple of the Sun (1.7km)
- Beijing Ancient Observatory (2.7km)
Updated September 13, 2026 · Edited by the World by City editors
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